How can video marketing help my marketing with engagement?

Video marketing can provide a number of benefits for your Cleveland, Akron, Canton, or Columbus area business.
One of the greatest things that you can do is increase the engagement in your website. Videos are highly engaging and can capture and hold the attention of viewers for longer periods of time compared to other forms of content. Video does a great job of drawing the customer in and holding attention.

Video can also help with increased conversion rates. Videos can be used to showcase your products or services, and can be effective in driving conversions by providing detailed information about a product or service in a visually engaging format. Once again, we’ve made the connection with engagement. The more than you have engaged with your audience, you have a greater opportunity to convert them into customers or clients.

Video can help you with increased brand awareness. Videos can be shared across a wide range of platforms like Facebook, YouTube, TikTok, Snapchat, Apple iPlay, and a host of podcasting sites. That wide range of platforms can help to build brand awareness by reaching a wider audience. Each platform has it’s own specific audience, and video not only gives you the chance to reach them, but a chance to engage and interact with them in an area where they are comfortable. In addition, video will help you to engage better

Videos can help with your SEO. If you have videos on your website, you will be able to keep visitors on the site longer as they engage with the videos. Video also gives another venue for providing an opportunity to include keywords and tags in the video's description and notes. We also offer a transcription service that gives you a change to not only have the video, but also have the text on your website as another search engine optimization tool.

If you would like to humanize your brand, video is a wonderful tool for just that. You can do this by showcasing the people behind the company. This will help to build trust and create an emotional connection with viewers. In addition, someone consistently appearing in videos will help the audience to connect with that person, and therefore, your company. That personality can connect your customers as friends. This builds trust, loyalty, long term engagement, and relationships.

Video can help you with targeted marketing. You can reach a specific target audience with tailored content, making it an effective way for businesses to reach your desired demographic. Be it a Generation X, Millennial, or Generation Z, or any other demographic, you can tailor your videos in order to reach those specific people.

Finally, when you look back on the video content that we’ve helped you create, you can analyze measurable results. Video marketing campaigns can be easily measured and tracked, providing insights into the performance and ROI of the campaign.

In summary, video marketing can provide many benefits to a business such as increased engagement, conversion rates, brand awareness, SEO, social media engagement, humanizing the brand, cost-effective and targeted marketing, long-term engagement, repurpose the content, measurable results, and mobile-friendly. Video marketing can be an effective way for businesses to reach and engage with their target audience and drive results.

Give us a call or hit the “Contact” button at the top of the site to get in touch with us so we can help you get your video program started.

Why should I invest in Video?

There are tons of reasons as to why your business should invest in video. Video is one of the most highly engaging and effective way to communicate with your current and future customers. You can use video to promote products and services, provide tutorials and demonstrations, and tell your company's story. Additionally, video is highly shareable on social media and can also raise brand awareness as well as increase website traffic. Studies have also shown that video can increase conversion rates on websites as you’re able to educate your customers to help improve their understanding of information. It’s your chance to help them to become a “product/service expert” for you.

Versatility is another big benefit that you have with creating video for your company. Video is a versatile format that can be used in a variety of ways. You can use it for product demos, explainer videos, customer testimonials, and more. You can save time and effort by having educational content for your customers. Let them see the video instead of having to call you to find out how something works. Video has the unique capability to show things in an immersive way. Multiple angles. Wide and then tight camera shots. You can show things in a video that just are not possible with text or photos. At the same time, the audio can be explaining it.

In some cases, we know that people are watching video with the audio off, and that’s ok. We offer a transcription service so you can have accurate closed captioning on your videos. This way, if someone is watching your video with the sound turned off, they can still know what you are talking about as the words will be on the screen in time with the audio tracks. This is just one more avenue that is used in order to have video make such a great connection with your customers.

Great video creates an emotional connection with customers. This can be particularly effective in building brand loyalty and trust. We work with you to help in building and telling that story. That story is the key in to creating that emotional connection with your customer. It allows the customer to be brought in and understand who and what they are working with. In conjunction with that comes the trust. They see that you are there and willing to put the time and effort in to make sure that they are successful. Through video, you can create a more personal connection with customers by featuring employees and behind-the-scenes content. Showing a high quality product often entails showing how it’s made and how it is different. Video allows you to control that narrative showing only the items that you want the public to see, so your competition doesn’t.

Search engine optimization (search engine optimization) is more important than ever, and video is increasingly important for SEO. YouTube is still the second largest search engine right behind Google. Every day, more and more people are searching for videos online to help them to get the answers that they need. As you create video with us, you start to gain more and more leverage in becoming the expert resource for your area. Additionally, video can be used to increase website engagement and decrease bounce rates by keeping visitors on the site longer, also helping with SEO. A video is a great way to draw people in and will help to keep them engaged on the site as they watch and learn.

Video ads on Facebook, YouTube, and other platforms can be used as a cost-effective way to reach potential customers. When you use video to catch someone’s eye, you’ve got them wanting and watching more, and learning more about you, your products, and what you do. Video is a highly effective way to expand your reach as a great marketing tool. As we mentioned before, it helps you to tell your story in one of the most effective ways.

Video can also be used for internal communication within a company. How many times have you had to explain a process? If you explain it once to the camera for example for employee training, you can save time and resources in the long run

It all comes down to this. Video is a powerful tool that can be used to communicate with customers, increase brand awareness, and drive sales. As more and more consumers are turning to video for information and entertainment, businesses that invest in video are well positioned to reach and engage their target audiences.

Why is video important to your company?

Video is one of the most important things for you and your company to grow. It is one of the best ways for you to tell your story, and to tell why people should connect with your business. Let’s think about this. During a sales pitch, it’s conversational. Things go back and forth. With video, you have the power to totally control the conversation, meaning you get the chance to get your message out there exactly how you want to say it. It’s the opportunity to put your best foot forward.

When you look at most marketing blogs, they’re talking about how video is so important to your marketing, but they also mention the print and other content. Did you know that if we help you to create video content, that we can also transcribe it. This allows your customers to watch your video without sound, but it also let’s you create so much more content for your website or blog. This is why video production companies such as ours are a key instead of just shooting it on your phone.

Video is important also as it lets you go into a deep dive with your customers also. How many times have you not been able to show something or describe something correctly because you didn’t have what you needed, or it was just too complex? A great video production will let you show what you need to, from many different angles, all while highlighting exactly what you want to.

Weather you’re looking to start your own YouTube channel, or if you’re looking to just get better information to your customers, we have the tools, talent, technology, and tenacity to be your video production partner. Contact us today!