Launching a podcast is easy. Turning that podcast into a marketing machine that delivers return on investment? That’s where the magic happens—and where many small business owners and marketing managers fall short.
In this blog post, we’ll break down how to align your branded podcast with measurable business goals, turn listeners into leads, and avoid the common traps of vanity metrics. Let’s make your podcast work for your bottom line.
It's far too easy for your content to drift off course. One day, you're delivering top-notch industry insights, and the next, you're discussing something only vaguely related to your brand. Most podcasters have made this mistake in one form or another. While variety can keep things fresh, too much deviation can weaken your podcast’s effectiveness. That’s where content pillars come in.
Content pillars serve as the foundation of your podcast, ensuring every episode aligns with your brand’s mission, marketing goals, and audience needs. Let’s explore why setting up content pillars is crucial and how you can use them to create a focused and compelling branded podcast.
Think of content pillars like the sturdy columns of a Roman structure or the stilts of a beachfront home. These pillars hold everything together, keeping your podcast aligned with its purpose. They represent the core themes that define your show—three to five broad topics that everything you discuss should fall under.
Instead of crafting episodes on a whim, your content pillars ensure that each topic supports your brand’s expertise, serves your audience, and reinforces your overall messaging. Every episode should fit within at least one pillar, ensuring that your podcast stays relevant and impactful.
Creating your content pillars requires strategic planning. Here’s a step-by-step approach:
Start by asking: What does my brand do exceptionally well? Your podcast should reflect your unique value proposition—the thing that sets you apart from competitors.
For example, if you run a fitness coaching business, your core expertise might include:
Physical wellness
Mental wellness
Nutrition
These overarching topics would serve as your content pillars.
Your audience tunes in because they have a problem they need help solving. To create valuable content, step into their shoes and determine:
What challenges do they face?
What questions do they frequently ask?
What information do they need to make informed decisions?
By aligning your content pillars with your audience’s needs, you ensure your podcast remains relevant and useful.
Once you've defined your pillars, list potential topics under each one. This helps you visualize where your content is headed and ensures a steady flow of ideas.
For instance, if one of your pillars is Physical Wellness, your topics might include:
Strength training fundamentals
The benefits of cardiovascular workouts
How sleep impacts recovery
Organizing topics this way prevents redundancy and helps you plan long-term.
Your content pillars shouldn’t be set in stone. Industries evolve, audience needs shift, and new trends emerge. That’s why it’s crucial to keep your content pillars as a living document—something you review and refine regularly.
Set up a Google Doc or a Word document where you:
List your pillars and subtopics
Highlight, underline, or strike through topics you’ve covered
Note emerging trends or audience requests
Revisiting this document ensures your podcast remains fresh and aligned with your goals.
Even with well-defined pillars, it’s easy to get sidetracked. Here are some strategies to stay focused:
Before you record, ask: Does this episode fit within one of my pillars? If the answer is no, reconsider whether it’s worth including in your podcast.
Bringing in guest speakers can add variety and expertise, but make sure their insights align with your pillars. A great conversation that doesn’t fit your brand’s focus won’t serve your audience.
Trends and new information may lead you to adjust your pillars over time. That’s fine—just ensure that any shift still aligns with your brand’s mission and audience needs.
A well-structured branded podcast isn’t just beneficial for content consistency—it also strengthens audience trust and engagement. According to recent studies:
59% of weekly podcast listeners consume branded content.
74% of brand fans get podcast recommendations from their social circles.
88% of those who receive a recommendation are likely to check it out.
This means that when your podcast delivers focused, high-quality content, listeners are more likely to share it—expanding your reach organically.
Content pillars aren’t just a strategy; they’re a necessity for any branded podcast that aims for long-term success. By establishing clear themes, aligning with audience needs, and maintaining focus, you create a show that consistently delivers value.
Podcasting is hotter than ever, and with so many voices entering the space, it’s natural to wonder: How do you stand out? Too many people are focused on the numbers, but those measure results, not inputs and there’s a big difference between the two. What you need to focus on is your content, approach, and brand. In this post, we’ll cover the key ways to make your podcast shine in a crowded market.
The old saying goes, “The riches are in the niches,” and while overused, I feel that it holds a lot of truth. Many podcasters make the mistake of trying to appeal to everyone, but when you try to talk to a broad audience, you risk reaching no one. We’ve made this mistake ourselves on numerous occasions.
Imagine you're at a crowded dinner party and you start talking loudly to no one in particular. Nobody will pay attention. However, if you engage one person in conversation, others will naturally listen in. The same applies to your podcast—speak directly to your dream customer, and others will follow.
For example, our podcast focuses on business podcasters—people using podcasts to grow their brands. Sure, others might listen, but our content is tailored to that specific audience.
What makes your podcast different? Why should someone listen to you instead of the hundreds of other options?
Your unique value proposition (UVP) is what sets you apart. Think of it like this:
What makes Wendy’s different from McDonald’s?
What makes Chick-fil-A different from Burger King?
For our podcast, our UVP is business-branded podcasting—helping businesses use podcasts as a strategic marketing tool. Your UVP might be your industry expertise, storytelling style, or unique guest lineup.
Take a moment to define your UVP. What is your special sauce that sets your podcast apart? Make sure that it’s something that’s unique. That’s what this whole exercise is about!
Podcasting success isn’t just about great content—it’s also about presentation. Bad audio can kill even the best message.
This doesn’t mean you need a full-blown studio. But at the very least:
Use a good microphone (you can get a decent one for $150–$200).
Avoid built-in laptop mics—they sound awful.
Get good lighting if you’re on video.
Pay attention to your environment (no loud background noise!).
A poorly produced podcast reflects poorly on your brand. Your podcast quality should match the quality of your business.
Storytelling is the secret sauce of compelling content. Whether through personal anecdotes, case studies, or interviews, stories create connection.
Think about brands with strong narratives—Nike’s “Just Do It” campaign, for example. They don’t just sell shoes; they sell a story of perseverance and excellence.
For your podcast, use storytelling techniques like:
Personal experiences related to your topic
Case studies of customers or clients
Guest interviews with engaging insights
The “problem-solution” storytelling format
Branding is more than just a logo—it’s about creating recognition. Keep your podcast’s visuals, tone, and messaging consistent across all platforms.
You also need a marketing strategy. Simply posting an episode and hoping people find it does not work. Instead:
Promote episodes on social media (use short clips and audiograms).
Leverage email marketing (send updates to your subscribers).
Collaborate with other podcasters (guest swaps, cross-promotions).
Consider paid ads (yes, you can run ads for your podcast!).
A podcast doesn’t market itself—you need to put in the effort to get it in front of the right audience.
Podcasting isn’t just about broadcasting; it’s about engagement. Encourage listeners to interact with you and each other.
Ways to build community:
Create a Facebook Group around your podcast topic.
Start a Discord server where listeners can chat.
Respond to comments (this is huge—don’t ignore your audience!).
Host live Q&A sessions to connect with listeners in real time.
When you foster engagement, your podcast becomes more than just content—it becomes a movement.
Your podcast episode shouldn’t be a one-and-done deal. Repurpose it into different formats:
Blog posts (like this one!)
Short video clips for social media
Infographics summarizing key points
Email newsletters featuring episode highlights
Repurposing content extends your reach and keeps your podcast front-of-mind for your audience.
AI is changing podcasting big time. Tools like ChatGPT can help with:
Brainstorming content ideas
Creating episode summaries
Generating social media captions
Improving discoverability with better metadata
According to a recent Acast study, 68% of podcasters believe AI significantly reduces production time. If you’re not using AI to streamline your workflow, it’s time to start.
Standing out in podcasting doesn’t happen by accident. It requires intentionality, high-quality production, and strategic marketing.
If you take one thing away from this post, let it be this:
Speak directly to your ideal listener, provide unique value, and engage consistently.
And hey—if you’re serious about improving your podcast, sign up for our No-Pitch Podcast Consultation where we’ll walk you through personalized strategies to take your show to the next level. Click here to book your free session!
🎙️ Want more tips?
Watch this episode on YouTube
Listen to the podcast on your favorite app
Drop your questions in the comments!
When you’re trying to build strong business relationships, it isn’t just about having the best product or service—it’s about building trust with your clients. The same is true when you’re trying to build your audience in a podcast. In a world filled with endless marketing messages, it’s a fact that consumers want to work with brands and people they know, like, and trust.
And one of the best tools for doing that? Podcasting.
In this post, we’ll break down why the “Know, Like, and Trust” (KLT) factor is crucial and how a well-executed podcast can establish deep, authentic connections with your audience.
The KLT factor is the foundation of any strong business relationship. Let’s break it down:
Know – Your audience becomes familiar with who you are and what you do.
Like – They resonate with your personality, values, and content.
Trust – They believe in your expertise and are willing to invest in your business.
The stronger the KLT factor, the more likely people are to choose your brand over competitors. But how do you build it effectively? Let’s dive in.
Unlike traditional marketing methods that rely on polished ads and short-form content, podcasting allows for longer, deeper conversations. It gives your audience a chance to hear your voice, understand your personality, and connect with your message on a personal level. Here’s how:
Podcasting allows you to be in your audience’s ears on a regular basis. They hear your thoughts, insights, and experiences—making them feel like they actually know you.
🔹 Be consistent. Showing up regularly (weekly or biweekly) ensures you stay top of mind. 🔹 Tell stories. Personal experiences help listeners relate to you. 🔹 Share your expertise. Position yourself as an authority by delivering valuable insights.
👉 Action Step: Structure your episodes in a way that introduces who you are and what you do, especially in your early episodes.
People connect with people, not faceless brands. The best podcasts feel like a natural conversation, not a scripted sales pitch.
🔹 Be yourself. Don’t try to be someone you’re not—people can sense inauthenticity a mile away. 🔹 Show your personality. Whether you’re funny, thoughtful, or enthusiastic, let it shine. 🔹 Engage with your audience. Ask for feedback, take listener questions, and interact on social media.
👉 Action Step: In each episode, share a bit of your personal journey or a lesson learned to make your content relatable.
Trust is earned over time. If you provide consistent value, your audience will start to trust you as a reliable source of information.
🔹 Offer actionable advice. Help your listeners solve problems or learn something new. 🔹 Be reliable. Release your podcast on a regular schedule to build credibility. 🔹 Encourage interaction. Respond to comments, emails, and social media messages promptly.
👉 Action Step: End each episode with a clear call to action (CTA) that invites engagement, like asking for feedback or offering a free resource.
Marketing is no longer about just broadcasting a message—it’s about building relationships. Podcasting allows you to develop authentic, long-term connections with your audience, making it one of the most powerful tools for establishing the Know, Like, and Trust factor.
So, if you’re not podcasting yet, what’s stopping you?
🚀 Ready to start your own podcast? Sign up for a free no-pitch podcast consultation, and let’s turn your ideas into a high-impact marketing tool!
🎧 Listen to our latest episode on building Know, Like, and Trust through podcasting!
In today’s crowded digital landscape, traditional press releases often fall flat. Companies pump them out like coupons in the mail, hoping one will stick. But here’s the truth: unless your announcement is groundbreaking—think Guinness World Record-worthy—a press release alone won’t capture attention. That’s where storytelling comes in, and PR expert Donna Loughlin has mastered it.
If you’re tired of sending out generic announcements and hearing crickets, read on to discover why telling your story is the key to standing out, building connections, and driving real business results.
Many companies, especially startups, lean too heavily on press releases as their primary communication tool. But as Donna Loughlin points out, “A press release is not a book. It’s not a story. It’s a one-page factual document.” While necessary for compliance or major milestones, press releases lack depth and fail to convey the company’s heart, mission, and impact.
So why do businesses rely on them?
Companies often fall into the habit of issuing press releases because it feels familiar and easy. But familiarity breeds mediocrity. Without compelling storytelling, these releases don’t stand out in a sea of inbox noise. Journalists get flooded with pitches—why should they care about yours?
Another common mistake is focusing on product features without explaining why they matter. As Laughlin puts it, “Speeds and feeds don’t create emotional connections.” Imagine car shopping. You don’t just want specs—you want to know how it feels to drive that car, how it fits your life.
What sets successful companies apart is their ability to tell stories that resonate. According to Loughlin, “Storytelling is about the 'why' behind what you do, the impact you’re making, and the 'wow' factor that grabs attention.”
Loughlin developed what she calls a “Narrative Story Engine,” a method of crafting stories that go beyond the basics of who, what, and how. The engine focuses on:
Why you do what you do
The impact your company is making
Trends you can leverage
The 'So what? Who cares?' factor
This framework ensures that your story not only informs but also captivates.
To make your story relevant, you need a hook. Loughlin describes this as the “Wow and Now” factor—something fresh and attention-grabbing that positions your company within current trends. Without this, your story risks being lost in the noise.
Blanket approaches don’t work in PR. Loughlin stresses the importance of tailoring your message. Think of it like buying a suit: off-the-rack might fit okay, but a tailored suit makes a statement.
When pitching stories, customize the angle depending on the publication and its audience:
Tech outlets want innovation and breakthroughs.
Business publications need strategic insights.
Consumer media focuses on relatable experiences.
Loughlin explains, “I call Popular Science for a deep technical story, Motor Trend for road trip fun, and Bloomberg for business coverage.” Each outlet receives a unique pitch that fits its style.
Feeling lost on where to start? Don’t worry. Loughlin recommends an exercise to help you rediscover your company’s narrative:
Start with Post-it Notes: Write down key milestones, challenges, and achievements. Place them on a wall and group related ideas.
Identify Strengths, Weaknesses, Opportunities, and Threats (SWOT): Look beyond your product. Consider customer feedback, market positioning, and internal growth.
Pull the Threads: Storytelling is like weaving a quilt. What threads will you pull to create the right narrative—whether it’s a partnership story, a product launch, or a funding announcement?
Loughlin warns against the “spray and pray” method of sending out press releases and hoping for coverage. Instead, invest time in crafting meaningful, targeted content. Her strategy often involves spending weeks preparing a narrative before a press release or campaign goes live.
Donna recalls a project where she helped launch a company in just ten days before CES 2020—an impressive feat, but not one she recommends often. Preparation is key, and taking the time to build a compelling story ensures better results.
With the rise of AI tools like ChatGPT, businesses have more resources than ever to enhance their storytelling. But Loughlin cautions against relying solely on AI. “AI is an enabler, not a replacement,” she says. Use it to generate ideas, improve drafts, and stimulate creativity, but keep the human touch.
AI can help with:
Brainstorming story angles
Creating content outlines
Refining messaging
However, your unique perspective and authenticity must remain front and center.
Ask Why: Go back to your company’s origin story. Why did you start? What problem are you solving?
Focus on Impact: Highlight the results and transformations your product or service delivers.
Tailor Your Approach: Customize your messaging based on the audience and platform.
Use AI as a Tool: Let AI enhance your process, but don’t let it take over.
Prepare Thoroughly: Don’t rush. Give yourself time to craft a meaningful narrative.
The days of relying on generic press releases are over. If you want your brand’s story to resonate, you need to think like a storyteller—and maybe even call Donna Loughlin.
Looking for expert guidance? Schedule a no-pitch podcast consultation with us today and learn how to craft stories that captivate your audience and drive business results.
Listen to the full podcast episode with Donna Laughlin on Spotify, Apple Podcasts, or YouTube.
Creating engaging and impactful content isn’t just an art—it’s a process. In a recent episode of our podcast, Mukul Lalchandani, a seasoned content creator and marketing expert, shared invaluable insights into his structured approach to content creation. This process not only fuels his weekly output but also ensures it resonates with his target audience. Here's how you can adapt Mukul’s system to craft your own podcast topics that educate, engage, and convert listeners.
The digital world has an undeniable allure—but for many, it comes with a nagging question: Am I too late to join the game? Kerry Grinkmeyer, an 80-year-old YouTube sensation with 183,000 subscribers and a thriving Discord community, is living proof that it's never too late to start creating meaningful, impactful content.
Whether you're 20 or 80, Kerry's story illustrates that age is no barrier to success. His journey into YouTube and digital content creation showcases how passion, purpose, and persistence can lead to incredible achievements, no matter your starting point.
Kerry’s foray into content creation wasn’t just about building an audience; it was about rediscovering purpose. After retiring, he recognized a gap in how people, especially older adults, connect and learn. By sharing his financial expertise and personal stories, Kerry created a space where his audience feels empowered and educated.
“I love to create,” Kerry shared. “It’s about turning a blank canvas into something valuable for others.” This passion fueled him to post daily videos for years, proving that consistency and a genuine desire to contribute are keys to success.
Kerry’s transparency is one of his strongest assets. Whether he’s sharing stock market tips or reflecting on personal experiences, his audience connects with his honesty.
“Be transparent. Be honest. Admit your frailties,” he advises. “It’s what draws people in.” Kerry’s openness about his struggles, including dyslexia and personal loss, fosters trust and inspires his audience to embrace their own vulnerabilities.
For Kerry, content creation isn’t just about views—it’s about building a community. His YouTube videos spark conversations, but it’s his active Discord group that truly cements those connections. In this space, members share insights, discuss strategies, and support one another.
Kerry likens it to the camaraderie of a church congregation. “You go to church not just to hear the sermon, but to connect with others over coffee afterward. That’s what my Discord is—a place to share experiences and learn from each other.”
Kerry’s journey offers invaluable lessons for anyone considering starting a podcast, YouTube channel, or other content platform:
Start with Purpose: Find a topic you’re passionate about and focus on how you can add value to your audience’s lives.
Be Consistent: Kerry’s daily posting schedule helped him build momentum and credibility.
Engage Authentically: Your audience wants to connect with you—not a curated persona. Be real, be vulnerable, and build trust.
Leverage New Tools: Kerry uses TikTok, Instagram, and even paid ads to reach wider and younger audiences, proving it’s never too late to embrace new platforms.
Kerry’s story aligns perfectly with why podcasting is an incredible medium for creators of all ages. With its low startup costs, focus on authentic storytelling, and potential to reach niche audiences, podcasting is a powerful way to connect and share your expertise.
Whether you want to explore personal passions or amplify your brand, podcasting is a versatile tool for building influence—just like Kerry has done with YouTube.
Kerry’s advice to anyone hesitant to dive into content creation? “Do it from your heart. Create knowledge that is worth something.”
So, what are you waiting for? Start that podcast. Build that YouTube channel. Follow in Kerry’s footsteps and create content that inspires, educates, and connects.
Are you ready to begin your content creation journey? Sign up for our No-Pitch Podcast Consultation today to turn your passion into a powerful platform. Whether you’re 18 or 80, there’s never been a better time to start creating.
Watch Kerry’s inspiring interview on YouTube or listen on your favorite podcast app. Let’s get creating!
Feeling stuck in a content creation rut? Wish you could transform your ideas into marketing gold that actually resonates with your audience? In this blog post, we’ll explore the insightful conversation I had with Emily Aborn, host of the Content with Character podcast and expert copywriter, on how to create engaging content that people crave.
A Pivot from Guest-Driven to Solo Success
Emily’s journey is a masterclass in adaptation and self-discovery. Her initial podcast, "She Built This," focused on showcasing women entrepreneurs. While successful in building a community, Emily realized it wasn't aligning with her core copywriting business.
This led to a strategic pivot. After a session with a podcast strategist similar to what we do at Pedal Stomper Productions, Emily made the brave decision to launch a second podcast, Content with Character, focusing on the very craft that fueled her primary business. This wasn't just a rebrand; it was a complete transformation.
The shift to a solo podcast, Content with Character, provided an outlet for her endless well of content ideas. Emily maintains a Google Doc overflowing with over 300 ideas, drawn from everyday experiences, client questions, and her own unique perspective on content marketing. She also finds inspiration from other podcasts, often using disagreements with a point to spark her own fresh perspective.
Key Takeaways from Years of Podcasting
Emily's podcasting journey offers invaluable lessons applicable far beyond the microphone. She highlights two major takeaways:
The Power of Collaboration: Podcasting opens doors to unexpected collaborations. Emily has forged deep friendships, business partnerships, and expanded her expertise through connections made on and around the podcast. It's a testament to the power of networking and building authentic relationships within a shared passion.
Message Refinement: The iterative nature of podcasting allows for continuous message refinement. Emily finds that repeatedly expressing her ideas and beliefs hones her core message, clarifying her perspective and solidifying her brand voice.
Actively Listening to Audience Needs
Emily emphasizes the importance of audience-centric content. Instead of broadcasting a message, she prioritizes conversations. She actively listens for recurring themes and questions from various interactions: client calls, workshops, and even casual conversations. This is not a passive exercise; it's about actively identifying audience struggles and transforming them into podcast topics. Often, her post-production reflection is where podcast gold emerges. This is very similar to what Elisa B. Bennett said during our conversation with her. Elisa's Podcast
Simplifying Your Message Without Losing Impact
Emily's copywriting business is built on a foundation of simplicity and clarity. She emphasizes the importance of targeting a single person in your messaging, even when speaking to a larger audience. This personalized approach fosters connection.
She cautions against focusing solely on features, arguing that emotional benefits and demonstrable value are far more compelling. Instead of detailing technical specifications, highlight how a product or service will transform the client's life.
Examples of Audience-Centric Businesses
Emily highlights Airbnb and Apple as businesses that excel at audience-centric marketing. Airbnb’s commercials powerfully contrast the impersonal nature of traditional hotels with the personal touch of Airbnb experiences, resonating deeply with travelers. Apple's messaging, while often simple, effectively taps into the emotional desires of its target audience.
Mastering the Art of the Bio
Emily’s "How to Write About Yourself" podcast episode, inspired by observing numerous ineffective bios, emphasizes the importance of a concise, engaging biography. She offers a simple solution: avoid jargon and word salads; lead with a captivating hook that immediately grabs the reader's attention and showcases the benefits of engaging with you.
Repurposing Content: Long-Form First vs. Social First
Emily discusses two distinct approaches to content repurposing:
Long-Form First: Create a long-form piece (podcast, blog, newsletter) and then break it down into smaller, shareable snippets for social media.
Social First: Identify recurring themes from social media posts and weave them into a longer piece of content.
Both approaches offer efficient ways to create consistent content, maximizing the impact of your work.
Transforming Podcast Transcripts into Engaging Blog Posts
Emily recommends using AI tools (such as Otter.ai) to create an outline from a podcast transcript. This outline provides a solid framework for creating a compelling blog post, allowing you to translate the podcast's essence into written form while adding your unique voice and expanding on key points.
Consistency vs. Frequency
Emily emphasizes that consistency in content creation doesn't necessarily equate to high frequency. She highlights the importance of choosing a realistic and sustainable schedule, aligning with one's capacity and workload. It’s better to produce a high-quality piece less frequently than to churn out low-quality content frequently.
Conducting a Marketing Audit
To assess a realistic content schedule, Emily suggests a marketing audit. This involves a thorough inventory of all marketing commitments (events, sponsorships, etc.). This allows for better time management and ensures that additional commitments are feasible. She also stresses the importance of considering the hidden time investment involved in content creation; it’s often far more extensive than initially perceived.
Prioritizing the Audience
Emily emphasizes the importance of understanding audience needs. She suggests connecting directly with customers through calls or networking events. This allows for firsthand insights into their challenges and desires, ensuring created content addresses their real needs.
One Final Piece of Advice
The best piece of advice Emily ever received? Get out of your office and meet people. Networking, whether in-person or online, provides invaluable opportunities for connection and learning, leading to unexpected partnerships and collaborations.
Ready to Elevate Your Content Game?
Emily's journey and insights offer a clear path to create impactful marketing content. By prioritizing your audience, simplifying your message, and repurposing your efforts, you can transform your ideas into a powerful marketing engine.
Here’s how you can take the next step:
Listen to the full podcast episode: Experience the conversation in its entirety for deeper insights. Apple Podcasts, Spotify, Buzzsprout
Watch the podcast: Get the benefit of visual cues and engaging storytelling in the video version. Emily’s Conversation
Book a 30-minute "no-pitch" podcast presentation: Let's discuss your content strategy and how we can help you create compelling content that drives results. Let's get started!
In this week’s podcast, I sat down with Jessica Yeager, Communications Operations Manager at Ohio Guidestone. Jessica shared insights about the unique challenges of marketing for nonprofits—from protecting patient privacy to crafting relatable and impactful content. Her strategies are essential for any nonprofit or business looking to connect meaningfully with their audience through content creation.
In a fast-paced world where marketing often feels like a race to "high gear," it’s essential to take a moment to strategize. I had a number of really great takeways from this week's podcast Heather Wilson. She is the powerhouse behind High Gear Success where she helps brands like ATV and motorcycle companies rev up their promotional engines. Even if you’re not a speed enthusiast, Heather’s insights are universal and impactful for any entrepreneur or marketer looking to elevate their branding and content game.
In a world obsessed with the “next big thing,” it's easy to get caught up in the endless pursuit of fresh, innovative marketing ideas. But what if I told you that some of the most effective marketing strategies aren't new at all? What if the secret to success lies in an evolution the wheel for your specific task, not creating it from scratch?
Recently, I had the pleasure of interviewing Dan Crandall, the marketing manager for Great Northern Mall, on my podcast. Dan's approach to marketing is refreshingly simple yet incredibly effective. He embraces the idea that "no idea is a bad idea," and he's a master at adapting and evolving existing concepts to fit his unique needs.
In the world of podcasting and video production, we often see businesses get caught up in chasing trends or trying to replicate viral sensations. But just like a catchy jingle from the past can still get stuck in your head, sometimes the most effective strategies are the ones that have stood the test of time.
Dan's success at Great Northern Mall is a testament to this principle. He's not afraid to borrow ideas from other malls in his company's portfolio, tweaking them to fit the specific demographics and preferences of his local community. He understands that what works in Chicago might not work in North Olmsted, Ohio, but with a little adaptation, it just might be the perfect fit.
A key aspect of Dan's approach is his belief that there are no bad ideas. He encourages brainstorming and open communication within his team, knowing that even the most outlandish ideas can spark new and innovative solutions. He recognizes that the initial idea might not be the winning formula, but it can serve as a valuable starting point for developing something truly special.
This philosophy is essential for fostering creativity and innovation in any business. When you create a safe space for people to share their ideas, without fear of judgment or ridicule, you unlock the potential for truly groundbreaking solutions.
Dan's own personal style is a testament to this. He's known for dressing up in costumes, from festive holiday suits to Buddy the Elf, to connect with shoppers and create a fun, engaging atmosphere at the mall. While some might see this as unconventional, Dan embraces it as a way to build relationships, create memorable experiences, and differentiate Great Northern Mall from its competitors.
It's a reminder that marketing doesn't always have to be serious or stuffy. Sometimes, the most effective way to connect with your audience is to let your personality shine through and have a little fun.
The key takeaway from my conversation with Dan is this: don't be afraid to reinvent the wheel. Look for inspiration in unexpected places, borrow ideas from others, and don't dismiss any idea as "bad." With a little creativity and adaptation, you can transform even the most mundane concepts into powerful marketing tools.
Just like Dan has found success by embracing the old and making it new again, you too can unlock the potential of your marketing efforts by thinking outside the box and reinventing the wheel. It’s not about chasing the latest trends or trying to be something you’re not. It’s about being authentic, being consistent, and being willing to experiment.
So, take a look at what others are doing, find what resonates with you, and put your own spin on it. You might be surprised at the results.
See the video here:
Audio:
Are you tired of sales plateaus and feeling like you're spinning your wheels? My recent interview with sales expert Marvin Montgomery – The Sales Doctor – we'll delve into the core strategies that can transform your sales approach. This isn't your grandma's sales training; this is about real results, fast.
The Brutal Truth About Sales (and How to Fix It)
The number one mistake is a lack of active listening. We often think we're listening, but we're really just waiting for our turn to speak. True active listening involves drilling down into the customer's "soundbites" – those initial statements – to uncover their underlying needs. Move beyond the "fix-it" mentality and to truly understand the customer's perspective before offering solutions.
This concept extends beyond just the sales call. Effective communication in all aspects of life hinges on active listening.
Mastering the Art of Role-Playing (Without the Awkwardness)
Many sales professionals struggle with role-playing. That’s far less likely if you use the “Preparation before Practice”. It’s like receiving the answers to a spelling test beforehand – you're not just memorizing; you're developing a deep understanding and creating muscle memory for effective responses.
You also need to make sure that you create realistic scenarios, brainstorm various responses, and practice until the responses become automatic. This eliminates the fear of being caught off guard and builds confidence. It’s extremely important that you can demonstrate effective responses before asking someone to practice – showing, not just telling. This visual learning component helps reinforce the process.
Building Unshakeable Confidence: Handling Rejection and Staying Positive
Rejection is inevitable in sales. You can become more resilient to this with a shift in perspective, viewing rejection not as a failure, but as part of the process. Comparable to a basketball player practicing free throws relentlessly – repetition builds mastery.
Another part of this resiliency is a positive, assumptive mindset, especially during follow-up calls. Instead of viewing them as mere "follow-ups," see them as opportunities to advance the sale.
Building Know, Like, and Trust
For successful sales, you need to know the eight key areas that build the know, like, and trust part of the relationship. They are: preparation, confirming appointments, making a good first impression, creating a verbal agenda, conducting a needs assessment, knowing what questions to ask, overcoming objections, closing the sale and following up and reaffirming. Sales is not an adversarial process, but rather a collaborative effort aimed at finding solutions and building relationships.
Ready to Transform Your Sales Game?
Marvin's insights are invaluable for anyone looking to enhance their sales skills. Whether you're a seasoned professional or just starting, this interview is filled with practical takeaways you can implement immediately.
Here's how you can take action today:
Book a 30-minute "no-pitch" podcast consultation: Let's discuss your specific sales challenges and explore how I can help you achieve your goals. Schedule Here!
Listen to the full podcast episode: Dive deeper into Marvin's strategies and gain actionable insights to elevate your sales game.
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Remember, sales is a journey, not a destination, and constant learning and refinement are crucial for success. Are you ready to take the next step?
Pay-per-click (PPC) advertising can feel like a gamble: you pour money in, hoping for a return, but often feel like you're just throwing it away. Marketing is like any other investment that you’re going to make in your business: success hinges on careful planning and thoughtful execution. This is where intentionality comes in. Just as we discussed in previous posts about building marketing strategies, applying intentionality to your PPC campaigns can mean the difference between wasted spend and profitable returns.
Understanding the Common Mistakes
One of the first steps towards intentional PPC is understanding the common mistakes businesses make. As Christian Lovreicich, a PPC expert, points out, many businesses jump into PPC without a clear strategy or understanding of the platform. This can lead to poorly targeted ads, wasted budget, and ultimately, disappointment.
The Importance of a Solid Foundation
Before diving into the world of PPC, it's crucial to lay a strong foundation. Lovreicich emphasizes that marketing must be "interlinked with all aspects of a business." This means aligning your PPC goals with your overall business objectives.
What are you trying to achieve with your business?
How can PPC help you reach those goals?
For example, if your goal is to increase brand awareness, your PPC campaigns might focus on reaching a broad audience. If your goal is to drive sales, your campaigns might target specific keywords related to your products or services.
Aligning Marketing with Business Objectives
Many businesses, particularly small businesses, struggle to align their marketing efforts with their broader business objectives. They might run ads without a clear understanding of who their target audience is or what message they want to convey.
To avoid this pitfall, ask yourself:
Who are your ideal customers?
What are their needs and pain points?
How can your products or services address those needs?
By answering these questions, you can create targeted PPC campaigns that resonate with your audience and drive meaningful results.
Adding Intentionality to Your Process
To further ensure alignment, consider adding a simple question to your marketing planning process: "How does this campaign directly contribute to our overarching business goals?" This question forces you to think critically about the purpose of each campaign and how it fits into the bigger picture.
The Power of Platform Selection
Intentionality also extends to platform selection. Different platforms cater to different audiences and offer unique advertising opportunities.
YouTube is excellent for educational content and reaching a visually-oriented audience.
TikTok excels in short-form, entertaining content that can quickly go viral.
LinkedIn is the go-to platform for B2B marketing, allowing you to target professionals in specific industries.
Choosing the right platform for your target audience and campaign objectives is crucial for maximizing your ROI.
Embracing Emerging Trends
The world of digital marketing is constantly evolving. To stay ahead of the curve, it's crucial to stay informed about emerging trends. Lovreicich emphasizes the importance of continuous learning, attending conferences, and exploring new technologies. By embracing innovation, you can unlock new opportunities to connect with your audience and achieve your marketing goals.
The Ultimate Guide to Podcast Guest Interviews: Boost Your Audience and Become an Authority
Podcasting is a powerful way to connect with your audience, build your brand, and establish yourself as a thought leader. But to truly stand out in a crowded market, mastering the art of the guest interview is key. Done right, guests bring fresh perspectives, expand your reach, and boost your show's credibility.
In this guide, we'll break down everything you need to know to attract the perfect guests, conduct engaging interviews, and maximize the impact of every guest appearance.
Part 1: Finding Guests That Will Grow Your Podcast
It's Not Just About Followers: While a big following helps, focus on guests who bring a NEW audience – people who are similar to yours in interests, but not an exact replica. This expands your reach the most effectively.
Think Like a Matchmaker: Are your ideal listeners business owners? Look for guests who advise entrepreneurs. Do you talk about wellness? Seek experts in various wellness fields. There needs to be some overlap!
Seek Out Industry Influencers: Don't be afraid to reach out to respected figures in your niche. Smaller influencers might be more likely to reciprocate promotion, but big names can provide a serious visibility boost.
Expertise is King: Guests should be knowledgeable and have insights that your audience craves. They should be able to go deep on a topic, not just give surface-level answers.
Part 2: Maximizing Guest Visibility (and Yours!)
Cross-Promotion is Crucial: Provide your guest with short, shareable video clips and they should do the same for you. Set expectations for sharing these on social media to tap into each other's networks.
The Power of Teasers: Build anticipation by releasing guest headshots, intriguing quotes, or short "coming soon" teasers. This creates excitement and encourages people to tune in.
Visuals Matter: Help remote guests look their best with tips on lighting and background. This elevates your podcast's professionalism. Remember, when your guest shines, so do you!
SEO Benefits: Podcast interviews are fantastic for SEO! You'll naturally incorporate relevant keywords in your conversation, plus your guest's backlinks may boost your domain authority.
Part 3: Conducting Interviews That Keep People Hooked
Preparation is Key: Research your guest beforehand. Having basic knowledge lets you dig deeper with your questions, leading to more valuable content.
Active Listening Wins: Don't simply wait for your turn to speak. Truly listen to your guest's answers. This allows you to ask insightful follow-up questions that take the conversation to the next level.
Highlight Their Brilliance: Your job is to make your guest look great! Ask about their accomplishments, projects, and allow them to share their unique perspective.
Banish the Boring: Avoid generic "Why did you get into this field?" questions. Pre-interview your guest to uncover a more compelling angle to their story.
Part 4: Calls to Action That Convert Viewers to Subscribers
Give Your Guest a Shout-Out: Promote their social media, website, book, etc. This is both good podcast etiquette and builds a mutually beneficial relationship.
Don't Forget Yourself!: Remind listeners where to find YOUR podcast, subscribe, and follow you on social media. Turn a one-time viewer into a loyal fan.
Link, Link, Link: Include all relevant links in your show notes and YouTube description! Make it easy for people to connect with your guest and discover more of your content.
Ready to Take Your Podcast to New Heights? Our Studios Can Help!
We offer professional podcast studios, editing, and production services to make your show shine. Let us handle the technical side so you can focus on amazing content and compelling interviews.
If you’d like the video with this information, click the following link:
Avoid Boring Interviews! How to Choose Guests & Keep Listeners Hooked
The Infinite Dial Report is Out!
Edison Research and Triton Digital just dropped their annual Infinite Dial report, and it's packed with insights for audio creators and podcast enthusiasts. Let's break down some key takeaways that matter for us:
Podcasts are Keeping Their Cool
The percentage of Americans 12+ familiar with podcasting stayed pretty steady at a solid 79%. While not a massive spike, this shows podcasts are firmly established in the media landscape. They're not some niche fad, they're here to stay!
Monthly Podcast Listening is Up
Even better news - monthly podcast listening saw a healthy bump from 62% to 68% of Americans 12+. People aren't just aware of podcasts, they're actively tuning in every month. This means a bigger potential audience for our awesome work.
Smart Speaker Mania
Love 'em or hate 'em, smart speakers are a huge force in podcasting. More and more people are asking Alexa and friends to play their favorite shows. This highlights the importance of having a clear, easy-to-remember podcast name for effortless voice searches.
What Does It Mean for Pedal Stomper Productions?
These trends tell us it's a fantastic time to be in the video podcasting game. We're committed to keeping things fresh, finding those niche audiences, and helping you in delivering top-quality content that keeps those customers coming back for more.
Want to Dive Deeper?
Check out the full Infinite Dial report – it's a goldmine of data for refining your podcasting strategy. Podnews Report.
Got thoughts or questions about what this means for your podcast? Drop us a comment – let's chat!
Creating consistent, high-quality content is a constant battle for businesses of all sizes. But what if we told you one video podcast could be the foundation for your entire content marketing strategy?
In this post, we'll explore how to transform a single video podcast into a content ecosystem, saving you time and effort while boosting your reach and engagement.
Here's why video podcasts are the ideal content starting point:
The Human Connection: Viewers see your face, hear your voice, get a sense of your personality. This builds trust faster than text or audio alone.
SEO Superpower: Search engines love video, and transcripts provide valuable keywords. This translates to better ranking potential for your website and content pieces.
The Reach Factor: Video performs exceptionally well on social media, which means your message spreads further when you repurpose wisely.
When you put genuine effort into your podcast – interesting topics, insightful guests, polished audio – it naturally yields high-quality "ingredients" for breaking down into other formats. It's like baking: good ingredients make a better cake!
Here's where the content creation magic happens:
Short, Punchy Clips: Isolate those wow moments, expert answers, for shareable social media snippets.
Blog-Ready Transcripts: Your episode becomes a well-structured blog post, boosting SEO (bonus points for embedding the video!).
Visual Quotes: Overlay powerful statements on relevant images – perfect for platforms like Instagram or Pinterest.
Guest Highlights: Share clips introducing your guests, encouraging them to share to their networks – win-win!
Understanding your audience is crucial for maximizing the repurposed content's impact:
Thought Leadership Platforms: LinkedIn loves longer clips and in-depth blog posts.
Snackable Content Platforms: TikTok favors short, to-the-point videos.
Remember, consistent publishing reinforces your brand and keeps audiences coming back for more.
Pay attention to your analytics! Which repurposed pieces perform best on which platforms? Use that intel to guide your future content creation.
Building a successful content strategy isn't overnight. Focus on quality, create that content library, and your ideal audience will grow organically.
Ready to Get Started?
Pedalstomper Productions makes your video podcast journey easy! We handle the technical aspect, so you can shine, sharing your knowledge and growing your business. If you’d like to see more, check out the YouTube video
Contact us today for a free consultation!
In the world of social media, we're used to familiar platforms like Facebook and YouTube. These "walled gardens" control our content. The algorithms curate our feeds, and shifting trends can leave creators scrambling. There is a wonderful corner of the internet where things are different: the world of podcasts.
The secret? Open-ness. Unlike social media, where content lives within the platform's confines, podcasts rely on RSS feeds, a technology as old as the internet itself. This seemingly simple file acts as a key, unlocking your podcast on any app or platform that supports it.
Here's how it works:
You subscribe to a podcast: You provide your podcast app with the unique RSS feed URL (think of it as the podcast's address).
Magic happens: The app regularly checks the feed for new episodes and downloads them automatically.
Freedom to choose: You're not tied to any single platform. Whether you prefer Apple Podcasts, Spotify, or a niche app, your subscriptions follow you.
This open system offers significant advantages:
Creator empowerment: No longer are you subject to the whims of platform overlords. Podcasts empower you to tell your story, your way. Explore diverse monetization options, connect directly with your audience, and become the master of your own creative domain.
Transparency: Forget the murky, algorithm-driven shadows. With podcasts, the light shines brightly. Listeners know exactly what they're getting – genuine personalities, unfiltered perspectives, and authentic connections. It's a refreshing breath of fresh air in a world of digital manipulation.
Innovation: Anyone can build a podcast app! This openness fosters competition and keeps things exciting.
Surveillance-resistant: Podcast advertising isn't built on tracking every click and purchase. It's often more personal and community-driven.
So, the next time you hear "find us wherever you get your podcasts," remember: you're not just subscribing to an episode; you're supporting a unique internet ecosystem built on openness, empowerment, and the freedom to choose. Dive in and explore the vast world of podcasts – you might just discover your new favorite show, and become part of a truly open and vibrant online community.
Pedal Stomper Productions offers affordable, high-quality podcast production services for businesses, entrepreneurs, and individuals. We provide in-studio recording, remote podcast production, and post-production add-ons to help you create and share your podcast with the world. Our experienced team is dedicated to helping you amplify your voice and reach your target audience. Contact us today to discuss your podcasting vision.
