Video marketing can provide a number of benefits for your Cleveland, Akron, Canton, or Columbus area business.
One of the greatest things that you can do is increase the engagement in your website. Videos are highly engaging and can capture and hold the attention of viewers for longer periods of time compared to other forms of content. Video does a great job of drawing the customer in and holding attention.
Video can also help with increased conversion rates. Videos can be used to showcase your products or services, and can be effective in driving conversions by providing detailed information about a product or service in a visually engaging format. Once again, we’ve made the connection with engagement. The more than you have engaged with your audience, you have a greater opportunity to convert them into customers or clients.
Video can help you with increased brand awareness. Videos can be shared across a wide range of platforms like Facebook, YouTube, TikTok, Snapchat, Apple iPlay, and a host of podcasting sites. That wide range of platforms can help to build brand awareness by reaching a wider audience. Each platform has it’s own specific audience, and video not only gives you the chance to reach them, but a chance to engage and interact with them in an area where they are comfortable. In addition, video will help you to engage better
Videos can help with your SEO. If you have videos on your website, you will be able to keep visitors on the site longer as they engage with the videos. Video also gives another venue for providing an opportunity to include keywords and tags in the video's description and notes. We also offer a transcription service that gives you a change to not only have the video, but also have the text on your website as another search engine optimization tool.
If you would like to humanize your brand, video is a wonderful tool for just that. You can do this by showcasing the people behind the company. This will help to build trust and create an emotional connection with viewers. In addition, someone consistently appearing in videos will help the audience to connect with that person, and therefore, your company. That personality can connect your customers as friends. This builds trust, loyalty, long term engagement, and relationships.
Video can help you with targeted marketing. You can reach a specific target audience with tailored content, making it an effective way for businesses to reach your desired demographic. Be it a Generation X, Millennial, or Generation Z, or any other demographic, you can tailor your videos in order to reach those specific people.
Finally, when you look back on the video content that we’ve helped you create, you can analyze measurable results. Video marketing campaigns can be easily measured and tracked, providing insights into the performance and ROI of the campaign.
In summary, video marketing can provide many benefits to a business such as increased engagement, conversion rates, brand awareness, SEO, social media engagement, humanizing the brand, cost-effective and targeted marketing, long-term engagement, repurpose the content, measurable results, and mobile-friendly. Video marketing can be an effective way for businesses to reach and engage with their target audience and drive results.
Give us a call or hit the “Contact” button at the top of the site to get in touch with us so we can help you get your video program started.