There are tons of reasons as to why your business should invest in video. Video is one of the most highly engaging and effective way to communicate with your current and future customers. You can use video to promote products and services, provide tutorials and demonstrations, and tell your company's story. Additionally, video is highly shareable on social media and can also raise brand awareness as well as increase website traffic. Studies have also shown that video can increase conversion rates on websites as you’re able to educate your customers to help improve their understanding of information. It’s your chance to help them to become a “product/service expert” for you.
Versatility is another big benefit that you have with creating video for your company. Video is a versatile format that can be used in a variety of ways. You can use it for product demos, explainer videos, customer testimonials, and more. You can save time and effort by having educational content for your customers. Let them see the video instead of having to call you to find out how something works. Video has the unique capability to show things in an immersive way. Multiple angles. Wide and then tight camera shots. You can show things in a video that just are not possible with text or photos. At the same time, the audio can be explaining it.
In some cases, we know that people are watching video with the audio off, and that’s ok. We offer a transcription service so you can have accurate closed captioning on your videos. This way, if someone is watching your video with the sound turned off, they can still know what you are talking about as the words will be on the screen in time with the audio tracks. This is just one more avenue that is used in order to have video make such a great connection with your customers.
Great video creates an emotional connection with customers. This can be particularly effective in building brand loyalty and trust. We work with you to help in building and telling that story. That story is the key in to creating that emotional connection with your customer. It allows the customer to be brought in and understand who and what they are working with. In conjunction with that comes the trust. They see that you are there and willing to put the time and effort in to make sure that they are successful. Through video, you can create a more personal connection with customers by featuring employees and behind-the-scenes content. Showing a high quality product often entails showing how it’s made and how it is different. Video allows you to control that narrative showing only the items that you want the public to see, so your competition doesn’t.
Search engine optimization (search engine optimization) is more important than ever, and video is increasingly important for SEO. YouTube is still the second largest search engine right behind Google. Every day, more and more people are searching for videos online to help them to get the answers that they need. As you create video with us, you start to gain more and more leverage in becoming the expert resource for your area. Additionally, video can be used to increase website engagement and decrease bounce rates by keeping visitors on the site longer, also helping with SEO. A video is a great way to draw people in and will help to keep them engaged on the site as they watch and learn.
Video ads on Facebook, YouTube, and other platforms can be used as a cost-effective way to reach potential customers. When you use video to catch someone’s eye, you’ve got them wanting and watching more, and learning more about you, your products, and what you do. Video is a highly effective way to expand your reach as a great marketing tool. As we mentioned before, it helps you to tell your story in one of the most effective ways.
Video can also be used for internal communication within a company. How many times have you had to explain a process? If you explain it once to the camera for example for employee training, you can save time and resources in the long run
It all comes down to this. Video is a powerful tool that can be used to communicate with customers, increase brand awareness, and drive sales. As more and more consumers are turning to video for information and entertainment, businesses that invest in video are well positioned to reach and engage their target audiences.