You’re a pro, but are you using that knowledge right?
You’re a pro. You know what you do. You know what makes you, your products, and your staff better than the competition. That’s great for when a customer walks in the door, but why aren’t you using this knowledge to get more people in the door?
Knowledge is something that is far too often kept locked up until it’s asked for. Businesses seem to wait for someone to walk through their door and ask a question before that business has the opportunity to show their skills and expertise. This is leaving a huge, untapped resource. Since you have these tools, let’s use your knowledge and expertise to be aggressive in going to find new customers for you.
How do we do this?
Simply put, education is the way to be seen as the expert. By being the one to reach out and educate people, you can be seen as “The Authority” on what you do. That education and position works as a powerful tool in a number of different ways.
Controlling knowledge. When you’re in front of a customer, you have the ability to show them the strong points of your products and service. You get to point out all of the best without having to be compared to others. That “Best Foot Forward” approach gives you the whole leg up on the competition.
Constant contact. We don’t send “touching base” or “wanted to reach out” emails because with the busy schedules of today, no one wants to use their time to respond to that. On the flip side of this, adding value to their day is the perfect reason to contact them. When you’re able to bring good, new information to people, they look forward to it.
Getting to know you. As much as we live in an online world, people still want to buy from people. Even though it may seem obvious, businesses are run by people...who want to work with people. Video is a phenomenal way for your customers to see and hear you on a consistent basis, thus feeling that human connection with you. After they’ve seen you a number of times, they come to realize that you’re no longer those pixels on a screen. You’re a person that genuinely wants to work with them.
Confidence. When your customer sees you talk about your product with confidence, it gives them the confidence to buy from you. It’s simple psychology. If someone acts confident about who they are and what they have to offer, people feel good about listening...and buying.
As a note about confidence:
We know that some people love a camera. We know some people don’t mind a camera. We also know that some people absolutely hate being in front of a camera. We know how to make it comfortable for everyone. After all, our expertise is bringing out the fact stated in the opening statement. “You’re a pro.” You know it. Your customers know it. It’s our job at Pedal Stomper Productions to make sure that you look it.
You have the knowledge and the tools to reach out to your customers and stay in constant contact with them. Now it’s time to start putting those tools to work!!!!
An expert at work educating the customer