Marketing your strengths sounds simple...but is it?

Yes, but let’s talk about making sure that you stay on track with it.

During a consulting session with a client this week, that became the topic of discussion as we were working on a future marketing plan for them. They’re rapidly growing and have a great path ahead of them. As they start to build their web presence, I began to find that the focus of their future marketing plan was on products. This is a great area for them to expand into and they have some great items to work with, but it wasn’t how they built their business to this point. In this, I asked, “What’s the thing that you guys are known for? What do you do better than anyone else?”
“Our service is what we’re known for. We do things that other places can’t or won’t.”

Our discussion immediately changed. We spent the rest of the conversation working towards a marketing and web plan that includes parts, but it focused on what they do the best, and where they make their money…Service! This is a talented group and we’re really excited to help them “show off” a bit.

When working with you, we want to make sure that we help to show where you’re the best, how you’re different, and why you’re the best value for your customers. Creating that value is how you find new customers, and why the old ones stay with you time and time again.

Let us know what you do the best in the comments! Have you stuck with that plan? We want to hear your stories!

Focusing on the parts that can gain you the most