The Infinite Dial Report is Out!
Edison Research and Triton Digital just dropped their annual Infinite Dial report, and it's packed with insights for audio creators and podcast enthusiasts. Let's break down some key takeaways that matter for us:
Podcasts are Keeping Their Cool
The percentage of Americans 12+ familiar with podcasting stayed pretty steady at a solid 79%. While not a massive spike, this shows podcasts are firmly established in the media landscape. They're not some niche fad, they're here to stay!
Monthly Podcast Listening is Up
Even better news - monthly podcast listening saw a healthy bump from 62% to 68% of Americans 12+. People aren't just aware of podcasts, they're actively tuning in every month. This means a bigger potential audience for our awesome work.
Smart Speaker Mania
Love 'em or hate 'em, smart speakers are a huge force in podcasting. More and more people are asking Alexa and friends to play their favorite shows. This highlights the importance of having a clear, easy-to-remember podcast name for effortless voice searches.
What Does It Mean for Pedal Stomper Productions?
These trends tell us it's a fantastic time to be in the video podcasting game. We're committed to keeping things fresh, finding those niche audiences, and helping you in delivering top-quality content that keeps those customers coming back for more.
Want to Dive Deeper?
Check out the full Infinite Dial report – it's a goldmine of data for refining your podcasting strategy. Podnews Report.
Got thoughts or questions about what this means for your podcast? Drop us a comment – let's chat!