In today's digital world, it's more important than ever for your business to have a strong online presence. Video is a big part of that and one of the best returns on investment that you can make it through the creation of a video podcast. Video podcasts will help you to reach a wider audience, build trust and credibility, and create a more engaging experience for your viewers.
Here are some specific ways that video podcasts can help you increase brand awareness:
Expand your reach by finding a wider audience.
Video podcasts can be shared on social media, YouTube, and other online platforms, which means that you can create a simple piece of content, that can work well across all platforms. This will allow you to reach people who may not be familiar with your brand or industry, but who are interested in the topics that you discuss on your podcast.
Build trust and credibility with your customers…or soon to be customers.
When people can see you and hear you, they are more likely to trust you and believe in what you have to say. This is because they can get a better sense of your personality and expertise. It’s this visual connection that makes a huge difference. It appeals to the empathetic side of people giving you the chance to talk openly about how your product can serve them. In addition, the video component will also give you the opportunity to showcase your products or services in a more visually appealing way. Seeing is believing, right?
You will Create a more engaging experience.
Video podcasts are engaging because they allow you to connect with your customers through the visuals that tell your story. We can even help you to include things like video clips, images, and graphics. Having a visual experience can help to keep your viewers' attention and make your content (and your brand) more memorable.
Improve your search engine ranking.
Video podcasts can also help you and your brand to increase your search engine ranking or SEO. This is because Google and other search engines (like the second most popular search engine, YouTube) index video content. When people search for topics related to your industry, product, or expertise, your video podcast will appear in the search results. This can help you to reach new customers and grow your brand awareness beyond what you thought was possible.
In less than an hour a week, you can create enough content to last throughout the month. It's a great way to increase brand awareness and reach a wider audience with a return on both the financial and time investments that’s hard to beat. Not only does it open up customer acquisition channels, but it also can be a very rewarding experience for everyone involved.
How Pedal Stomper Productions Can Help
At Pedal Stomper Productions, we make it easy for businesses to create high-quality video podcasts. We have a state-of-the-art studio and an experienced team of producers who can help you with everything from planning and recording to editing and distribution.
We also offer a free hour and a half consultation to all of our potential clients. This is a great opportunity to learn more about our services and how we can help you achieve your podcasting goals.
and yes, we've made a podcast about this. Unlock Your Brand's Potential with Podcasting
Contact us today to get started!